Lolita fashion: A trans-global subculture

Lolita Fashion: a trans-global subculture

While there are some who would argue that the origin of Lolita fashion can be traced back to fiction (namely, the 1955 novel, Lolita, which was adapted to film in 1962 and again in 1997) and has relevance to sexual attractiveness with reference to the young, this popular style developed more recently into a subcultural identity in Japan as a distinctive style in its own right. This article rega...

Beyond “Global Production Networks”: Australian Fashion Week's Trans-Sectoral Synergies

When studies of industrial organisation are informed by commodity chain, actor network, or global production network theories and focus on tracing commodity flows, social networks, or a combination of the two, they can easily overlook the less routine trans-sectoral associations that are crucial to the creation and realisation of value. This paper shifts attention to identifying the sites at wh...

Building a Global Asian Fashion Brand

Modality in Lolita

Global conference; Fashion – Exploring Critical Issues

This paper sets out to explore the changing face of fashion communication and its role in creating fashion ideas and promoting trends. The focus is on the generation that do not know life without the internet, looking particularly at the online material that they engage with and the influence this has on their style ideas. It draws on the theory put forward by Roland Barthes ‘The Fashion System...